A purple and pink letter v on a white background.
August 4, 2021

Tips On Treating Transgender Clients For Aesthetic Clinics

Transgender clients are a growing demographic among aesthetic patients, but still face adversity when seeking out treatments. Along with hormones and surgery, transgender clients are increasingly looking to aesthetic treatments to achieve their physical goals, and a 2021 study confirmed the importance of non-invasive procedures to meet this need. Medical aesthetics can help transgender clients not only look their best, but also attain what medical literature calls ‘ gender euphoria’, a sense of profound rightness and accuracy in one’s experience of gender. The first step on this journey is ensuring that transgender clients who come to you have a positive clinic experience. Here are several key considerations for communication with trans and non-binary clients for both medical professionals and office staff.

There's No Substitute F or Training

Your clients need their clinic experience to be affirming, sensitive and inclusive from start to finish. Consider seeking training for your whole staff in the cultural competency required for dealing with this vulnerable community. Look into training based on cultural humility, an approach that urges us to maintain openness and honest acceptance when faced with unfamiliar cultures—and remain open to learning even more as you go.  

Be As Inviting A s Possible

Many of the long-term treatments for gender dysphoria require passing through several gatekeeping experiences; for example, your clients may have had to undertake mandatory therapy in order to determine if they are sufficiently transgender to warrant medical intervention. This process can be exhausting and alienating. It is important to remember that seeking medical aesthetics is an act of vulnerability, especially for those who have dealt with bias from medical professionals. Your front desk staff in particular should be familiar with the needs of the trans community and the kind of negative experiences they may have had in the past. Do your best to create an environment of immediate and unconditional acceptance for your transgender clientele.

The Right Language Is Key

Get to know your client’s pronouns and ask them how they would like to be addressed. Bias can be embedded in the language we use, including medical terms. Clients should always be referred to by the pronouns they choose. Intake paperwork should request “ gender ” rather than “sex”, and in addition to the binary masculine and feminine, include an option for “other”. Although this is partly for insurance purposes, the DSM-5 still refers to transgender clients as having a diagnosable condition. The now-defunct diagnosis of “gender identity disorder” has been replaced by “gender dysphoria”. This subtle change reorients the perspective on the diagnosis away from pathologizing the trans identity and towards the lack of bodily congruence: the issue isn’t that the gender is “wrong” but, rather, that the body needs treatment to match it properly.

Don't Make Assumptions

It may be easy to assume that a client seeking medical aesthetic treatment for gender dysphoria is also planning for hormone treatment or surgical intervention. However, this is not always the case. Many transgender people do not see a need for surgery, and exclusively want cosmetic or aesthetic modifications. Some clients may be early in their explorations of gender, and seeking help exploring their identity through modifications such as reshaping, hair restoration, or hair removal. Other clients may be in their preparation stages for surgery, and seeking pre-operative interventions for body hair, shape, and appearance. Be open to meeting your client wherever they are in their journey, and allow them to set the boundaries for what changes they are and are not seeking.

Always Be Listening

Clients may be “in the closet” about their gender identity still and present as their assigned gender (i.e. a transgender woman still wearing her “male” clothing); however, be certain to use affirming names and pronouns as appropriate, no matter how they are obligated to present. Also, not all transgender individuals subscribe to a binary male/female model of gender. A person may seek a treatment to appear more feminine without necessarily wishing to transition to female. Let your clients tell you who they are and what they need.

Aesthetic Treatment Options F or Transgender Clients

Even with hormone therapy and surgery, 84% of transgender individuals still report concerns about their appearance, such as excess facial and body hair, that create a feeling of gender dysphoria. Similarly, while hormonal treatment will modify the way the body allocates muscle and fat, trans people often seek body shaping to maximize the success of this process. This may include surgical treatments on the belly, hips, chest, shoulders, and more; however, the market for non-surgical treatments for reshaping the changing trans body is undeniable.

Venus Concept offers a suite of treatment platforms that can help your trans clientele achieve their goals of gender euphoria:

For education, training, and support in the ever-changing world of medical aesthetics, Venus Concept is here for you. Reach out to speak to one of our experts today.

Venus Bliss Max
April 10, 2025
Enhance Semaglutide results at your clinic with Venus Bliss MAX. Offer fat reduction, skin tightening, and muscle toning for optimal patient outcomes.
Semaglutide/GLP-1 Patient
March 14, 2025
Maximize semaglutide/GLP-1 results with expert tips on lifestyle, diet, and complementary treatments to enhance patient outcomes.
By Josh Wiersma March 11, 2025
Unlock the Power of Venus Versa™ PRO – Watch the Webinar Recording Now! The aesthetics industry is evolving fast—are you keeping up? If you missed our latest webinar, Attract & Retain with Dr. Tess Mauricio: The Venus Versa™ Pro’s Wide-Reaching Appeal for Sustained Growth , now’s your chance to catch up. In this insightful session, we explore how the Venus Versa™ PRO can elevate your practice by: ✅ Expanding your treatment menu to attract a broader patient base ✅ Supporting a multi-generational approach—serving patients across decades ✅ Maximizing ROI with streamlined operations and versatile technology With 10 advanced applicators , Venus Versa™ PRO is designed to meet the growing demand for multi-modal solutions, from skin resurfacing to hair removal. Whether you're looking to future-proof your business or enhance patient satisfaction, this system is a strategic investment in long-term success. Special Guest: Dr. Tess Mauricio Celebrity Dermatologist Tess Mauricio, MD, FAAD shares her expert insights on how aesthetic practices can leverage technology for sustained growth. A board-certified dermatologist and founder of M Beauty Clinic , Dr. Mauricio has been featured on The Rachael Ray Show, The Doctors, and Fox News, and is trusted by A-list clients like Cardi B, Kim Kardashian, and Paula Abdul. Watch the Full Webinar Recording Now! WATCH HERE Don’t miss this opportunity to gain valuable business strategies and practical takeaways—watch now and start elevating your practice today!